Making sense of college costs.
We built a full-funnel marketing ecosystem that positioned Discover as a trusted voice in college planning — with culture-driven campaigns, redesigned websites, and tools that boosted traffic, conversions, and awareness.
Omnichannel PlanningPhoto & Video ProductionContent CreationContent StrategyWebsite Design & DevelopmentSEO ServicesEmail Strategy & Creative
The Challenge
Prove to Gen Z and their parents that Discover’s guidance and offers are worth trusting.
Talking tuition in Gen Z’s language.
We launched a 100+ asset campaign featuring playful digital ads tied to pop culture, meme stocks, NFTs, and virtual learning. These approachable concepts helped start conversations about money, centering on the cultural touchpoints Gen Z engages with daily.
40%
Increase in website traffic
20%
Above conversion benchmark
10%
Overall brand awareness lift
Fun digital ads drove students and their parents to Discover's serious solutions.
An approachable digital HQ for smarter college planning.
Through usability testing, SEO audits, user feedback, and data-driven design, we transformed Discover's student loan websites into accessible information hubs. The new sites provide clear content, intuitive navigation, and helpful resources tailored to the needs of students and their folks.
Helping families do the math.
We built custom calculators like My College Plan and the College Cost Comparison Tool to help students and parents weigh costs against scholarships, financial aid, and future earning potential. These tools made financial planning tangible and empowered families to make more informed decisions.
Content that never clocks out.
Our team built an always-on content engine to keep Discover’s student loan properties top of mind — and top of search — in a crowded market. From weekly emails and SEO optimizations to fresh articles and videos, this marketing engine allowed us to drive continuous traffic to the brand.
50+
New articles
200+
Refreshed articles
25K
Top Google search results for unique queries
Next Up:
e.l.f. Beauty
Changing the way beauty does business.
