Changing the way beauty does business.
In just a few short months, we built a disruptive digital platform for e.l.f. Beauty, the cult favorite turned billion-dollar powerhouse, that celebrates their community, company ethos, and category-defining growth.
Art DirectionDesign SystemCopywritingDevelopmentProduct Strategy & Design
Webby Winner, 2025
Corporate Communications
People’s Voice Winner, 2025
Corporate Communications
W3 Winner, 2025
Best Visual Appeal – Aesthetic
W3 Winner, 2025
Best Beauty and Cosmetics Website
Our Mission
Challenge everything we know about corporate sites.
Fearless storytelling at its finest.
With a portfolio of industry-defining, viral icons like e.l.f. Cosmetics and Keys Soulcare, e.l.f. Beauty needed a digital hub to match their meteoric rise. We transformed their standard corporate site into a storytelling engine for bold narratives that speak equally to fans, investors, and the industry at large.
A power of good. What was once a static report is now a living, breathing hub of impact — spotlighting e.l.f. Beauty’s drive to change business for good. From inclusion and sustainability to cultural leadership, the system ensures their mission is always visible, always moving forward.
Striking color. Strong typography. Seamless microanimations. Every inch of the .com experience reflects the fearless brand and its ethos — “a bold disruptor with a kind heart.”
A future-proof platform. Built at e.l.f. speed.
Smooth scaling. A polished aesthetic and a dynamic, modular design system power immersive, custom-feeling experiences that are unapologetically e.l.f. Reusable components and a drag-and-drop admin make updates effortless for the team.
20+
Handcrafted pages
22+
Animated components
83+
Components in the CMS
Beauty in the backend. Our dev and creative teams worked closely to fully replatform to a headless CMS — launching alongside their 2024 Impact Report. Backend flexibility ensures a rich, scalable experience that can grow with the beauty brand.
A giant leap for e.l.f.kind.
57%
Increase in average engagement time per session
50%
Improvement in mobile web performance
97%
Increase in sessions started through organic search results
*Comparative analysis of the same 45-day window from 2023, including the release of the 2023 Impact Report. Data retrieved Nov. 15, 2024.
Next Up:
Warby Parker
An AI-opening new approach to eyewear.
