Community building for a global brand.
As Nike’s longtime strategic and creative partner, we’ve built campaigns that do more than capture attention — they inspire action. By crafting hyper-relevant digital content, we move audiences from scrolling to showing up, transforming online moments into offline participation.
Art DirectionMotion GraphicsCampaign StrategySocial Media StrategyCampaign ProductionSocial ManagementMedia PlanningAnalysis & Reporting
The Challenge
Turn engagement into community.
Amplifying Inclusivity and Participation in LA.
Nike Well Collective and Nike LA asked us to spotlight studios redefining wellness in under-resourced neighborhoods. By teaming up with local creators and studio owners, we turned awareness into participation — driving class sign-ups, app downloads, and memberships.
From Chicago’s home court to the city stage.
We partnered with Nike Chicago to celebrate the city’s West and Southside sport communities. We spotlighted four different “home courts” and the people who power them through a 360° campaign spanning creative direction, messaging, content, and reporting — showing how safe havens become cultural stages.
Going the distance for the NYC Marathon.
We launched Nike’s NYC Marathon training program with 16 weeks of fresh, high-energy content that kept runners engaged from start to finish. Using the Nike NYC website as our information hub, we built an omnichannel campaign across email, app, OOH, and social, hyping up runners with words of encouragement.
Toronto meets its new home court.
To launch Nike’s flagship on Bloor Street, we designed a social influencer campaign that turned the store opening into a citywide event. Local sports and lifestyle creators joined an exclusive customization experience, met athletes like Auston Matthews and Scottie Barnes, and shared Nike-approved content within 24 hours — building buzz both online and offline.
Fresh campaigns. Lasting impact.
From evolving Nike Women’s social voice to energizing store launches across NYC, we’ve shaped campaigns that keep Nike’s brand presence fresh, relevant, and culturally connected.
Next Up:
Legal Aid Society
Doing NYC justice, borough by borough.
